Click here to skip straight to the template: 6 Factors to Consider When Picking a Market For Your Rental Properties

Introduction

Choosing the right market for your rental property is one of the most important decisions you'll make as a real estate investor.

But with so many factors to consider, where do you even start?

If you’re like me, starting with a blank map is overwhelming…so let’s boil it down and give you a good framework for your search.

From economic and environmental factors to buyer and local trends, I’ll provide you with the key resources to help you make a smart investment.

Here are 6 essential factors to look for, along with 2 resources to dig deeper:

Download my Market Analysis Tracker here (Google Docs) or scroll down for a Notion Template & fill it out as you go.

1. Market Trends

This includes local trends like:

• Population growth
• Job growth
• Overall economic growth

Markets with a growing population and a strong economy typically have a higher demand for rental properties, making it easier to find tenants and generate steady rental income.

Resources:

• Zillow Research: https://www.zillow.com/research/
  • Zillow provides a variety of research reports on real estate markets across the United States, including trends in home values, rental rates, and housing inventory. You can find these reports at
• U.S. Census Bureau: https://www.census.gov/
  • The U.S. Census Bureau provides data on population growth and other national, state, and local demographic trends.

2. Economic Conditions

This includes factors such as: